Airtel Digital — Lead Engineer (Frontend)
Tech: React, React Native Web, Groovy, Accessibility (WCAG/A11y)
- Legacy BE API Migration & Platform Modernization: Led migration and deprecation of legacy backend APIs across six airtel.in repositories. Reduced web-consumer traffic from ~20 lakh daily hits to ~45K through phased migration of old web journeys to modern platform stacks, BFF API adoption, and redirect-based gradual deprecation strategy.
- Manage Account Journey (airtel.in): Migrated legacy Manage Account journey to the new platform stack supporting all 8 services (earlier only 5 supported). Handles 25K daily unique visits. Built analytics dashboards, monitoring documentation, and operational alert systems using Telegram integrations.
- Billing Journey Migration: Migrated legacy Angular billing journey to the new airtel.in platform stack enabling users to check, pay, and download bills for all postpaid services. 4K daily unique visits. Created monitoring dashboards, analytics tracking, documentation, and alerting systems.
- Transaction History Journey: Migrated legacy Angular transaction history journey to the modern platform stack enabling users to view and download transaction history across all supported services. Handles 3K daily unique visits. Created dashboards, monitoring documentation, and operational alert systems.
- Guided Web → App Journey Migration: Led migration of legacy web-based journeys toward app-first experiences including DTH campaign journeys and DTH account update flows to improve engagement and platform consistency.
- BFF API Migrations: Migrated legacy backend APIs to new BFF APIs for DTH Recharge, DTH Box Upgrade, Postpaid Bill Payment, and Wifi Bill Payment journeys. Reduced legacy API traffic to zero across multiple high-volume journeys handling weekly traffic in lakhs. Created Kibana dashboards and operational documentation for health monitoring.
- International Roaming (IR) Journey: Developed and enhanced multiple high-traffic IR features including Device Capability checks (10K daily visits), Submit Order flows (7K daily clicks), Back Button optimization (8K daily clicks), and Duplicate Order issue fixes. Improved transparency and customer confidence through contextual error handling and guided remediation steps.
- DTH Cartoon Network Campaign: Worked on a successful DTH promotional launch resulting in 52K channel subscriptions.
- Security & SWAT Ownership: Resolved 13 security issues across web platforms within one year and handled ~80 SWAT production issues across Thanks App and Web platforms.
- Accessibility Leadership: Championed end-to-end accessibility (WCAG 2.1/a11y) compliance across major customer journeys including Selfcare Account, DTH Recharge, Login, Appointments, Recharges, Digital Store, and Track Requests. Collaborated closely with product, design, and QA teams to embed accessibility into the development lifecycle and received accessibility certification.
- TRAI Compliance (DND Journey): Led frontend implementation for TRAI-mandated spam and fraud control features. Improved visibility and usability of DND controls across Thanks App and enhanced complaint/reporting flows for spam calls and messages.
- TRAI Compliance (Inactive Account Forms): Delivered compliant frontend experiences for inactive Postpaid and Wi-Fi account forms aligned with updated TRAI regulations.
- Wi-Fi Change Plan Journey: Designed and implemented a seamless plan upgrade flow on Thanks App including comparison, selection, review, and confirmation experiences. Journey handles 40K daily unique visitors with a 6.5% conversion rate.
- Corporate Business Journey (Thanks App & Airtel.in): Delivered onboarding and account management journeys for enterprise customers through email validation and app integrations, reducing offline dependency and operational leakage.
- Postpaid Change Plan Journey (2022–2025): Revamped plan discovery UX with comparison tools, upsell nudges, downgrade friction handling, and billing transparency improvements. Delivered 19% conversion uplift and ₹40 Cr annual incremental revenue.
- Appointment Journey: Built appointment support journey for Wi-Fi acquisition flow with ~500 daily unique visits.
- Track Request Journey (Thanks App & Airtel.in): Enabled unified order and complaint tracking across platforms with appointment handling, communication transparency, and real-time status visibility. Reduced 100K+ assisted calls annually while serving 7K daily unique visits.
- Wi-Fi Journey API Migration: Migrated legacy APIs on Thanks App to modern backend architecture improving scalability and maintainability.
- Prepaid Recharge Experience (Web): Delivered a redesigned prepaid recharge experience on airtel.in using reusable, brand-aligned UI components consistent with Thanks App design systems. Handles ~2 lakh daily unique visits.
- Collaborated across product, backend, analytics, QA, and operations teams to deliver scalable customer journeys, operational monitoring, platform modernization, and high-performance frontend experiences for millions of Airtel users.