Airtel Digital — Lead Engineer (Frontend)
- Accessibility Leadership: Championed end-to-end accessibility (a11y) compliance across high-impact journeys — Selfcare Account, DTH Recharge, Login, Appointments, Recharges, Digital Store, and Track Requests. Led collaboration with product, design, and QA teams to embed WCAG 2.1 standards into the development lifecycle, ensuring inclusive experiences for all users and setting accessibility as a platform-wide engineering standard.
- Wi-Fi Change Plan Journey: Designed and implemented a seamless flow for plan upgrades on Thanks App — covering selection, comparison, review, and confirmation. Improved user clarity and reduced friction through simplified plan cards, contextual nudges, and clear cost breakdown.
- Corporate Business Journey (Thanks App & Airtel.in): Delivered onboarding and manage flows for corporate customers via email validation and app integration, reducing offline dependency and leakage.
- Postpaid Change Plan Journey: Revamped plan discovery and decision-making UX; introduced plan comparison, upsell nudges, downgrade friction, and improved billing transparency. Led to 19% uplift in conversion and ₹40 Cr annual incremental revenue.
- Track Request Journey (Thanks App & Airtel.in): Enabled consolidated tracking of orders and complaints across both Thanks App and Airtel.in. Added appointment handling, communication transparency, and status visibility — reducing 100K+ assisted calls annually.
- TRAI Compliance (DND Journey): Led the frontend implementation for TRAI-mandated compliance changes to enhance user control over spam and fraudulent communications. Made the DND (Do Not Disturb) options easily accessible via the homepage header and “About Airtel” settings in Thanks App (previously limited to footer). Revamped the complaint form to allow users to report and block spam messages and calls more effectively.
- TRAI Compliance (Inactive Account Form): Delivered updated frontend forms for inactive user account webpages for both Postpaid and Wi-Fi categories, ensuring compliance with new TRAI guidelines and a smoother user experience.
- International Roaming (IR): Developed enhanced UX flows to display prerequisites for activating international roaming after plan purchase, along with contextual error handling for failures during plan purchase or modification, improving transparency and user confidence.
- API Migration & Platform Reusability: Migrated legacy APIs for the Wi-Fi Journey and enabled cross-platform reusability across Thanks App and M-Web, improving scalability and performance.
- Prepaid → Postpaid Migration (Thanks App): Delivered a campaign-integrated UI on Thanks App to simplify the user conversion funnel and boost postpaid acquisitions.
- Prepaid Recharge Experience (Web): Delivered a redesigned, user-friendly recharge flow for Airtel prepaid users on web. Built a seamless, brand-aligned experience using reusable components consistent with the Thanks App UI — focused on clarity, ease of use, and upsell opportunities.
- Collaborated with cross-functional squads, maintained high code quality, and optimized performance for large-scale users.